May 11–15, 2020

Mirage ◦ Las Vegas

Spark: The EDS Pro­fes­sion­al Devel­op­ment Group

Spark Logo Rgb

Spark is a unique sum­mit with­in the EDS Sum­mit — cre­at­ed to intro­duce new, tal­ent­ed peo­ple into EDS and give them tools to help grow their careers. Par­tic­i­pat­ing in Spark ben­e­fits every­one: your peo­ple, your busi­ness, EDS and the elec­tron­ic com­po­nents industry.

Aimed at our industry’s next gen­er­a­tion of pro­fes­sion­als, the Spark pro­gram includes:

  • A spe­cial intro­duc­tion to EDS — how it func­tions and how to best use it
  • A sched­ule of career-build­ing sem­i­nars on indus­try, sales and busi­ness top­ics led by lead­ing experts.
  • Net­work­ing events where Spark atten­dees can con­nect with their peers.

There will also be ample time avail­able for Spark par­tic­i­pants to take part in busi­ness meet­ings and attend indus­try-wide events dur­ing the EDS Sum­mit. There is a lim­it of 2 atten­dees per com­pa­ny. The max­i­mum num­ber of atten­dees is 40. We sug­gest your atten­dees have less than 5 years in the industry. 

Con­tact the EDS Office at info@​edssummit.​com or 3126481140 for more infor­ma­tion. All Spark atten­dees receive a spe­cial EDS Spark reg­is­tra­tion rate of $500, which includes ses­sions, meals and networking.
EDS Video Screenshot

Spark Sched­ule

The 2020 Spark sched­ule is cur­rent­ly under devel­op­ment. Below is the 2019 sched­ule, for reference.

Tuesday, May 7

1:30 pm – 2:30 pm

Meet and Greet. Introduction of Attendees.

2:30 pm – 3:30 pm

Cross Learning Seminar. How Do Manufacturers, Distributors and Reps Work Together? How Do They Sell?
Walt Tobin, ERA and Bill Bradford, ECIA

3:30 pm – 4:30 pm

Past Spark Participants Roundtable Discussion: Kristin Matuga, Omron – Now Molex (2015), Julie Bell, Littlefuse (2018), Igor Strmac, Newark (2018), Jeremy Kruger, Spectrum Sales (2018)

4:30 pm – 6:00 pm

All Industry Reception (special raffle for SPARK participants)

6:00 pm – 9:00 pm

Spark Reception and Dinner

Wednesday, May 8

7:00 am – 9:00 am

TTI Breakfast — Only TTI company distributors, manufacturers and reps can attend

9:00 am – 11:00 am

Open time to attend Company Meetings

11:00 am – 12:30 pm

Build Your Brand
Jennifer Smith, JMS Synergy

12:30 pm – 2:00 pm

Luncheon and Guest Speaker on Emerging Markets
Dale Ford

2:00 pm – 2:30 pm

Networking Break

2:30 pm – 4:00 pm

The Art of Negotiating Effectively
Barry Wright, Grosvenor Training

Thursday, May 9

7:30 am – 9:00 am

DigiKey Breakfast – Only DigiKey distributors, manufacturers and reps can attend

9:00 am – 10:30 am

Digital Marketing
Kevin Hess, Mouser and Renée Dill, Molex

10:30 am – 11:00 am

Networking Break

11:00 am – 12:00 pm

Build Your Involvement in the Industry
Dave Norris, ERA

12:00 pm – 2:00 pm

Review the Perceptions of Your Peers,
Women in Electronics Presentation

2:00 pm – 3:30 pm

Randy MacLean, WayPoint Analytics

3:30 pm – 5:00 pm

Wrap Up and Reception

Speak­er Profiles

Bill Bradford

Bill Bradford

President and CEO of ECIA

Bill Brad­ford has over 30 years of expe­ri­ence in the elec­tron­ic com­po­nents indus­try, hav­ing led the glob­al sales orga­ni­za­tions for Freescale, ON Semi­con­duc­tor and Entrop­ic Com­mu­ni­ca­tions. He also served as Pres­i­dent and CEO of Min­co Tech­nol­o­gy Labs, a Hi-Rel die pro­cess­ing, assem­bly, test and dis­tri­b­u­tion com­pa­ny. He began his career in sales at Texas Instru­ments, fol­lowed by Cypress Semiconductor.

Dr. Brad­ford has a BSEE from Rose-Hul­man Insti­tute of Tech­nol­o­gy, an MS in Man­age­ment from the Uni­ver­si­ty of Alaba­ma in Huntsville, and an Exec­u­tive Doc­tor­ate in Busi­ness from Geor­gia State Uni­ver­si­ty, hav­ing con­duct­ed research in lead­er­ship and sales ana­lyt­ics. He is an ICF cer­ti­fied exec­u­tive coach and has been a men­tor and cat­a­lyst for star­tups at Geor­gia Tech’s Advanced Tech­nol­o­gy and Design Center.

In Jan­u­ary 2018, the ECIA Board of Direc­tors named Dr. Brad­ford the Association’s Pres­i­dent and CEO, suc­ceed­ing the retir­ing John Denslinger.

Renee Dill

Renée Dill

Distribution Corporate Account Manager, Molex

In her cur­rent role as Dis­tri­b­u­tion Cor­po­rate Account Man­ag­er, Renée is respon­si­ble to devel­op and imple­ment strate­gic ini­tia­tives to dri­ve prof­itable growth at two of Molex’s largest dis­trib­u­tors. Com­mu­ni­cat­ing with all lev­els of internal/​external sales, prod­uct and mar­ket­ing man­age­ment teams is a key func­tion to ensure healthy and thriv­ing part­ner­ships. Renée began her Molex career over 20 years ago and has held dif­fer­ent Mar­ket­ing Com­mu­ni­ca­tions and Prod­uct Com­mer­cial­iza­tion posi­tions. That back­ground proved an ide­al fit to tack­le a dif­fer­ent career path; in 2015 she joined the Dis­tri­b­u­tion team as a Key Account Man­ag­er, tasked to grow sales with the e‑catalogs and region­al distributors. 

Headshot Daleford

Dale Ford

Chief Analyst, Electronic Components Industry

Dale Ford is a high­ly respect­ed indus­try ana­lyst with exten­sive expe­ri­ence pro­duc­ing award win­ning mar­ket research. He brings exper­tise in tech­nol­o­gy trends, com­pet­i­tive analy­sis, fore­cast­ing and supply/​demand research of the elec­tron­ics, semi­con­duc­tor and elec­tron­ics com­po­nents indus­tries. Mr. Ford has been research­ing the elec­tron­ics and elec­tron­ics com­po­nents indus­tries for over 25 years. His focused research deliv­ers enhanced vis­i­bil­i­ty on the prod­ucts, tech­nolo­gies, and play­ers shap­ing the elec­tron­ics val­ue chain.

At IHS, Ford direct­ed and man­aged teams of thought lead­ers and ana­lysts to demon­strate IHS Technology’s strengths. Pre­vi­ous­ly, he man­aged the research teams at IHS respon­si­ble for cov­er­age of the elec­tron­ics, semi­con­duc­tor and elec­tron­ics com­po­nents indus­try. In addi­tion, Ford has lead mar­ket research activ­i­ties on the wire­less com­mu­ni­ca­tions market. 

Ford was one of the founders of iSuppli’s mar­ket research and lead its elec­tron­ics and semi­con­duc­tor research as Senior Vice Pres­i­dent until its acqui­si­tion by IHS. Pre­vi­ous­ly, he was chief ana­lyst and direc­tor for Dataquest/​Gartner Group, where he lead a team that deliv­ered mar­ket research in sev­en syn­di­cat­ed ser­vices cov­er­ing semi­con­duc­tor appli­ca­tions, sup­ply and pric­ing, and detailed equip­ment analysis

Ford earned a Bach­e­lor of Sci­ence degree in Elec­tri­cal Engi­neer­ing with hon­ors from Brigham Young Uni­ver­si­ty and a Mas­ter of Busi­ness Admin­is­tra­tion from The Whar­ton School. Dale and his wife, Beth, 
are the proud par­ents of three daugh­ters and live in North­ern California.

Kevin Hess

Kevin Hess

Senior Vice President of Marketing, Mouser

Kevin directs tech­ni­cal busi­ness oppor­tu­ni­ties and leads devel­op­ment of mar­ket­ing strate­gies, adver­tis­ing and pro­mo­tion­al activ­i­ties. Over­see­ing new prod­uct intro­duc­tion and tech­ni­cal con­tent devel­op­ment, Kevin helps orches­trate new releas­es and launch efforts. Direct­ing Mouser’s online assets, Kevin helps define Mouser’s glob­al mar­ket­ing com­mu­ni­ca­tion efforts through brand­ing, PR and media out­reach, adver­tis­ing, Inter­net mar­ket­ing and direct mail. Kevin began in Mouser’s ware­house over 25 years ago after earn­ing a B.S. in Busi­ness Logis­tics from Penn State University.

Randy Maclean

Randy MacLean

President of WayPoint Analytics

Randy advis­es cor­po­rate exec­u­tives on advanced ana­lyt­ics and prof­it best prac­tices. His company’s sys­tem is the best cost and prof­it analy­sis sys­tem avail­able, used by the top dis­tri­b­u­tion com­pa­nies. He’s the inven­tor of Quan­tum Cost­ing, the best-sell­ing author of three books on prof­it ana­lyt­ics, and a pop­u­lar speak­er at indus­try events.


Dave Norris

Charman, ERA

1985 – 1988 Pres­i­dent, North­east Rep­re­sen­ta­tives
1988- Present, Pres­i­dent Nor­ris & Associates

Chair­man, Elec­tron­ics Rep­re­sen­ta­tives Asso­ci­a­tion
Mem­ber: ECIA Rep­re­sen­ta­tives Coun­cil
Mem­ber: EDS Board

Mem­ber: ECIA Board & Exec­u­tive Com­mit­tee
Mem­ber: ECIA Foun­da­tion Board
Con­fer­ence Chair­man, ERA
Con­fer­ence Chair­man: ECIA
Vice Chair­man, New Eng­land Chap­ter ERA

Jennifer Smith

Jennifer Smith

JMS Synergy

Jen­nifer is an inde­pen­dent con­sul­tant with 28 years of involve­ment in the glob­al man­u­fac­tur­ing indus­try. Her career includes knowl­edge, skill and expe­ri­ence in tech­ni­cal sales and cus­tomer sup­port, glob­al train­ing and devel­op­ment, glob­al change ini­tia­tives and process improvements. 

Jen­nifer is a Ph.D. stu­dent at Bene­dic­tine Uni­ver­si­ty, holds a grad­u­ate degree in Orga­ni­za­tion Devel­op­ment and is Green Belt Six Sig­ma Cer­ti­fied. She is an active mem­ber of The Nation­al Acad­e­my of Man­age­ment and The Mid­west Acad­e­my of Man­age­ment. She is a mem­ber of the Bene­dic­tine Uni­ver­si­ty Grad­u­ate Busi­ness School’s adjunct fac­ul­ty, where she teach­es on the top­ics of Orga­ni­za­tion Behav­ior and Orga­ni­za­tion Development.

Walt Tobin

Walter E. Tobin

Chief Executive Officer and Executive Vice President, ERA

Walt is an elec­tron­ics indus­try vet­er­an with more than 30 years of expe­ri­ence in sales, mar­ket­ing and executive/​corporate man­age­ment posi­tions. His pri­or man­age­ment posi­tions include nine years as cor­po­rate vice pres­i­dent of Future Elec­tron­ics, 12 years at Pio­neer-Stan­dard (acquired in 2003 by Arrow Elec­tron­ics) and 15 years at Arrow Elec­tron­ics. Tobin holds both a B.S. and MBA from Boston Col­lege and is a for­mer U.S. Army Captain.

Barry Wright

Barry Wright

Senior Director, Grosvenor Training

Bar­ry brings his warm, dynam­ic, and enter­tain­ing teach­ing style to the are­na of sales man­age­ment, nego­ti­a­tion, and lead­er­ship train­ing. After his remark­able suc­cess as one of the U.K.‘s top sales peo­ple, and ten years of sales suc­cess behind him as a quo­ta-buster” in the high­ly com­pet­i­tive office equipment/​supplies indus­try with Xerox, Pit­ney Bowes, IBM and VGC Corp., Bar­ry tran­si­tioned his skills of sales and lead­er­ship exper­tise to coach­ing and train­ing oth­ers. As a live­ly pre­sen­ter, coach and role mod­el for lead­er­ship, Bar­ry is guar­an­teed to keep every­one engaged. 

Brought to the worldwide electronics channel by