Take the Lead by Following Up
Make sure the productivity and clarity of a successful meeting don’t evaporate after you walk out of the room. Keep the momentum going by following up.
“Following up is extremely important,” says Woody Wilder, vice president of sales at Murata Americas. “We’ll actually have a series of meetings after EDS … and we’ll take those topics [from the meetings] and put them at the forefront as the follow-up mechanism.”
The follow-up process begins atthe meeting, says Jeff May, president of Logix sales & marketing. Give someone on your team the responsibility of taking notes and keeping track of action items and commitments,” he advises, “so that at the end of the next meeting, you’re not trying to remember.”
Make sure everyone who was present is on the same page, says Mike Budd, Jr., vice president of Budd Marketing Systems. “Many times we’ll follow up with a quick 15 to 20 minute call, and make sure we all agree on the priorities.”
And finally, get back in contact within 30 days. When you follow up, good things are bound to follow.